Porsche has just opened up their second Experience Center in the US and they broke the bank to make it a one of a kind lifetime experience. The $60 million, 53-acre complex is now the home of Porsche Motorsport North America’s new headquarters. It is a place that is designed to allow drivers to experience the German automaker’s sport cars up and close. To put it in simpler terms, this complex is basically a Porsche playground.
The complex consists of a four mile track, which is broken down into two circuits with a total of eight different training modules. In addition, the complex is also home to a race car exhibit and a high class restaurant for those who work up a meal after playing with a few of Porsche’s toys. Furthermore, customers have the opportunity to drive some of Porsche’s cars on different type’s tracks and conditions such as they can test the cars’ acceleration on a straightaway track, or practice driving in slippery conditions on a low friction course, and even test it on a rugged, beaten path on an off-road course. However, it is expected that not all of Porsche’s cars will be allowed to be tested on the off-road course as it seems that those would be off limits to the Macan and Cayenne.
The new Experience Center isn’t for existing customer only, but visitors are invited to come in and take a spin for a 90 minute driving session. Usually the sessions are led by an experienced Porsche instructor on the track and my guess is that this obviously wouldn’t be cheap but rather a rich and expensive experience. According to the Los Angeles Times, a session to take spin of the 718 Boxster costs $384, while prices continue to increase to $950 to drive a 911 Turbo or 911 GT3.
In conclusion, Porsche’s West Coast Experience Center shouldn’t have come as a surprise to many as it was announced to many during the 2011 LA Auto Show. The complex is only the second of its kind in the US as the first one was opened up in Atlanta, GA last year. Lastly, the German automaker has other locations all around the world in France, Germany and England and soon China as that is going to be the future home of another Porsche Experience Center.
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